Launching your innovative App
The challenge
You develop an app that offers a service that is new on the market. You have invested a lot of time, money and energy and are excited about its value and potential licensing opportunities. You don’t want anyone to steal your idea.
The solution
Ensuring that the name of the app; the technology; its features and design are all protected to make enforcement easier if copied, and to ensure that you can licence it for maximum value. Although it is not possible to protect an idea, you can take various steps to safeguard the expression of that idea.
Value
Exclusivity; increased value of the asset and the licensing opportunities.