Naming your new clothing brand
The challenge
Launching a new clothing brand using a girl’s name – using girls names as brand names is very common in the fashion industry, particularly for denim, and it’s very easy to find yourself receiving a claim for trade mark infringement.
The solution
I carry out trade mark clearance searches to check whether there are any existing rights that could be problematic. Finding a safer name to use lowers the risk of an infringement claim.
Value
Doing this before launch avoids the risk, and associated costs, of having to remove branded product from sale and having to rebrand, and potentially pay part of your profits to the other party.